Isabella
Baboury.

Isabella spent fifteen years inside the world's most exacting luxury houses, where every detail mattered. The precision of a seam. The weight of a clasp. The pleasure of reaching for something beautifully made. She founded VITAGUM to bring that same standard to an everyday ritual.

From formulation and flavour to the tin itself, VITAGUM approaches vitamin gum with the care and refinement of a luxury accessory. Beautiful to carry. Effortless to enjoy. Considered in every detail.

And the product is only the beginning.

Around it, we're building a world with the intimacy of a private members club and a social calendar worth travelling for. Our vision moves from après-ski in Aspen to summer evenings on the Riviera, with distinctive pop-ups, private dinners and parties that bring an unexpected mix of people into the same room.

Established names beside people you'll be glad you met early. Different worlds at the same table. The person you've long admired. The friend you didn't know you were missing. Every invitation is designed to make those encounters possible.

The luxury is in the entire experience. A remarkable setting, a thoughtfully chosen guest list and an evening you want to stay a little longer for. Friendships that cross cities. Introductions that open doors. A circle that grows with you, wherever you find yourself next.

VITAGUM. An everyday ritual. An extraordinary social life.