Vitamin gum is chewing gum with vitamins blended into the gum base. You chew it like ordinary gum, and the vitamins are released as you chew instead of being swallowed in a pill or gummy.

How do vitamins get out of the gum?

Chewing breaks the gum base down mechanically and mixes it with saliva, which releases the actives held in the base. How much is released depends on the formula and how long you chew, which is why directions on the pack matter.

Is vitamin gum better than gummies or capsules?

It is not better or worse, it is a different format. Gum is portable, needs no water and is easy to remember because it fits an existing habit. Capsules can carry larger doses. Gummies usually carry added sugar and are swallowed. The best format is the one you will actually take.

Does vitamin gum contain sugar?

It depends on the brand. Many use sugar alcohols or artificial sweeteners such as aspartame. VITAGUM is sweetened with real sugar and contains no aspartame and no artificial sweeteners.

How many vitamins are in VITAGUM?

VITAGUM carries 12 active vitamins in every chew. It is made in Italy and launches in two flavours, Sea Mint and Ocean Fruit.

Is vitamin gum a medicine?

No. Vitamin gum is a food product, not a medicine, and is not intended to diagnose, treat or prevent any condition. If you are pregnant, nursing, taking medication or managing a health condition, speak with a qualified healthcare professional before use.

Guide

Vitamin gum: how vitamins in chewing gum actually work

A plain-English guide to vitamin gum: what it is, how chewing delivers vitamins, how it compares to gummies and capsules, and what to look for on the label.

The short answer

Vitamin gum puts actives into the gum base rather than a pill. You chew, the base breaks down with saliva, and the vitamins come with it. The appeal is behavioural as much as anything: a pack lives in a bag or a pocket, needs no water, and attaches itself to a habit you already have.

How it compares

Capsules and tablets carry the largest doses, but need water and are the easiest to forget.
Gummy vitamins are pleasant, but are usually built on added sugar or sugar alcohols and are swallowed whole.
Vitamin gum is the most portable of the three and the easiest to take in public, which is usually why people stick with it.

What to look for on a label

Which vitamins are in it, and how much of each.
The sweetener. Aspartame and sugar alcohols are the common two.
Where it is made, and whether the manufacturer is named.
Directions: how many pieces a day, and how long to chew.

Common questions

What is vitamin gum?: Vitamin gum is chewing gum with vitamins blended into the gum base. You chew it like ordinary gum, and the vitamins are released as you chew instead of being swallowed in a pill or gummy.
How do vitamins get out of the gum?: Chewing breaks the gum base down mechanically and mixes it with saliva, which releases the actives held in the base. How much is released depends on the formula and how long you chew, which is why directions on the pack matter.
Is vitamin gum better than gummies or capsules?: It is not better or worse, it is a different format. Gum is portable, needs no water and is easy to remember because it fits an existing habit. Capsules can carry larger doses. Gummies usually carry added sugar and are swallowed. The best format is the one you will actually take.
Does vitamin gum contain sugar?: It depends on the brand. Many use sugar alcohols or artificial sweeteners such as aspartame. VITAGUM is sweetened with real sugar and contains no aspartame and no artificial sweeteners.
How many vitamins are in VITAGUM?: VITAGUM carries 12 active vitamins in every chew. It is made in Italy and launches in two flavours, Sea Mint and Ocean Fruit.
Is vitamin gum a medicine?: No. Vitamin gum is a food product, not a medicine, and is not intended to diagnose, treat or prevent any condition. If you are pregnant, nursing, taking medication or managing a health condition, speak with a qualified healthcare professional before use.

Where VITAGUM sits

VITAGUM is a functional vitamin gum with 12 active vitamins per chew, made in Italy, sweetened with real sugar, with no aspartame and no artificial sweeteners. It launches in Sea Mint and Ocean Fruit. It is a food product, not a medicine.

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